By Soje, a distinguished Puerto Rican fashion designer with over 23 years of experience in the fashion industry. Renowned for his exceptional contributions to celebrity fashion styles, he has curated iconic looks for artists featured in top magazines and major red carpet events. By Soje's signature touch has graced the wardrobes of music icons such as Daddy Yankee, Natti Natasha, Cosculluela, De La Ghetto, and many more, showcasing his innate ability to capture the unique essence of each individual.

Beyond the realm of celebrity fashion, By Soje has also made a significant impact as a weddings and prom designer, adding a touch of elegance and sophistication to special occasions.Adding to his multifaceted talents, By Soje has served as a creative director and personal designer, contributing not only to the visual identity of artists but also shaping their overall style narrative. His role as a creative director reflects his deep understanding of fashion trends and his ability to seamlessly integrate them into the personalities of his clients.

As a seasoned professional, By Soje has consistently been recognized for his artistry, with People en Español magazine singling out his designs as "the best dresses" on various red carpets. His unwavering commitment to excellence and his innate sense of style continue to make him a sought-after figure in the fashion industry, leaving an indelible mark on celebrity fashion, special events, and beyond.

With an illustrious career, he has not only showcased his talent in top magazines but has also played a pivotal role in artist tours, including the notable "La Última Vuelta World Tour" featuring Daddy Yankee.